What is PPC? A pay-per-click model is a form of internet marketing that allows advertisers to get their message across to a larger audience. They only pay a fee when a user clicks on their advertisement. It is a fast and effective service in getting your brand seen in the bigger picture.

Search engine advertising is one of the more renowned forms of PPC. Businesses will post their advertisements on platforms, such as Google, Bing, Yahoo, FB, and more. It will then show up when somebody looks for a set of keywords related to your business. PPC helps lure the right customers from all over the web, increasing your chances of conversion.